Dinah Washington Research Paper Example | Topics and Well Written Essays - 750 words

Dinah Washington - Research Paper Example After starting to record with Apollo label, she was backed up by saxophonist Lucky Thompson in 1945. She later went solo but would occasionally record with other artists. 12. Dinah Washington made her living as a performer and through sales of her music. However, besides her music, she was also a shrewd business woman and she had apartments in Chicago, luxurious apartments in Manhattan and owned a hotel in Detroit. 13. Dinah Washington parents were Ollie Jones and Alice Williams. She was married seven times and her husbands included John Young (1942-1943), George Jenkins (1949), Walter Buchanan (1950), Eddie Chamblee (1957), Raphael Campos (1957), Horatio Malt (1959 – 1960), Jacky Hayes (1960), and Richard Lane (1963). From these marriages, she had two children including Robert Grayson and George Kenneth Jenkins. ‘What a Difference a Day Makes’- the song was composed in 1959 and was arguably one of her greatest songs. The song was rated the top ten in Billboards and she won a Grammy award for the best R&B record with the song. ‘Jazz sides’ was recorded in 1958 and is often referred as one of the most exciting performances by Dinah Washington. She did the song and featured other prominent artists including Quincy jones, Paul quinichette, Wynton Kelly, and Terry Gibbs. ‘Dinah jams’ was a song in an album that contains one of her best Jazz songs. The song was recorded as she performed live on stage. She performed together with Ben Webster, Clark Terry and Cannonball

Discuss what skills might be required from managers to cultivate and Essay

Discuss what skills might be required from managers to cultivate and foster creativity and innovation in workforce - Essay Example The objective of this paper is to determine the skills that leaders and managers should possess in order to foster creativity and innovation in their teams so that organizational success is achieved. With the age of globalization upon us, change and development have been launched on a faster pace. This resulted in the need for creativity in innovation, especially in the business world, if one wants to jump ahead of the competition. Companies seek the best candidates who possess dynamism and fresh ideas to contribute to their businesses. Employers prefer people who are creative, open to learning and can think ‘out of the box’ so their imaginative ideas can inject new blood into their products and services. Nicola Bell, CEO of Saatchi & Saatchi, New Zealand heralded creativity as the new lever of change necessary to â€Å"re-imagine different futures for businesses†. She claims that â€Å"creative leadership† is essential to successful businesses, acknowledging the fact that an IBM study recognized creativity as the â€Å"single most important leadership quality†. (Shipley, 2011, p. 6). A perfect example of a creative leader who was able to save his company from ruin during the global economic crisis is Richard Branson of the Virgin group of companies. Faced with a dire economic low in 2009 with the Dow Jones Industrial Average (DJIA) collapsing 55% from 2007 to 2009 and the banking system on the verge of a breakdown, Branson’s company was down 40%. How he successfully navigated the company and steered it back to the top was the greatest challenge he had in his decades of creative leadership. He used his innovative ideas to take advantage of the opportunities he found during this low time and determined the strategies with his team to grow from the chaos their company was in (Finkle, 2011). The concepts of creativity and innovation, often intertwined, should be differentiated. Creativity is mostly

Casela Nature Park As An Eco Tourism Development Tourism Essay

Casela Nature Park As An Eco Tourism Development Tourism Essay Increasingly, it is argued that the growth of tourism had a paradigm shift from old tourism which includes inexperienced travel, mass consumption and the standardization to new tourism to face the prevailing circumstances. (Fayos-Sola,1996). The paradigm gives way to new products in the tourism industry adapted to the demands and expectations of the new traveler (Aparna Raj n.d, The New Age of Tourism and the New Tourists, Bundelkhand University). For instance, one of the leading branches of this industry is called ecotourism. In line with the World Tourism Organization (WTO), ecotourism is defined as all nature-based forms of tourism in which the motivation of the tourists is the observation and appreciation of nature as well as the traditional cultures prevailing in natural areas. In Mauritius, with the governments aspiration of welcoming 2 millions of tourists by 2015, concrete measures have been implemented to promote ecotourism. A clear illustration would be the development of businesses that uses local resources and the principles of sustainable development. However, with the fierce competition at regional and national level, the new paradigm tourism is laying much emphasis on the eco-label tourism. The term eco has become buzz-word (Bob Harvey; 1990) used by organization to differentiate themselves from the rivals in the market for more economic gain. Green washing As the new tourists are more experienced, more educated more environments conscious, more flexible and more independent than ever before (Cater and Goodall, 1998; De Villiers, 1990), since 1990s a new strategy is being used by businesses to exploit their marketing potential. This is known as green washing. In other terms, green washing refers to the false advertisement of a product that claims to be eco-friendly and in reality is not. In todays marketing world, companies are spending billions of dollars through advertising images and cosmetic changes. Undeniably, the concept of green washing is present in many fields. One of the famous domains is ecotourism as by definition is the managing of natural areas with conservation purposes. Knowing the difference between real ecotourism and marketing hype can often confusing. As Mauritius is dedicated with incredible opportunities and exciting landscapes for ecotourism development in terms of chalets residences, hiking, trekking, quad biking, mountaineering, bird and dolphin watching, several attraction sites have been selected to identify where genuine ecotourism is practiced. The Black River Gorges National Park as an Eco Tourism Spot. The most visited site for nature lovers that is being promoted as an eco-tourist spot in Mauritius is the Black River Gorges National Park; which can be considered as a few of the rarest wild rainforest in the world. It contains 6,754 hectares of wildlife that is more than 250 varieties of plants and nine kinds of birds which are endemic to Mauritius including the famous pink pigeon, which was nearly to extinction. The park covers also 3.5% of the island which is located in the South west area. It is also very reputed for having and extraordinary natural beauty which is the Alexandra waterfall and it is an ideal background to the hills of Black River Gorge. Black River Gorges National Park can be considered as a pure Eco Tourism spot in Mauritius as we have a minimize people who go hiking through the park. It also has low impact on the environment there are no roads and the most recommended means to visit the park is by foot as there are only hiking trails which can be found in the official map or you make request the guidance of someone experimented (a guide) and who knows the trails and the flora and fauna of the site. The best period to stop over the National Park is during the flowering season which is from September to January. You can come across the exceptional Dodo Tambalacoque, the black ebony tree and wild Chinese guavas which is very common in this region. Those who are passionate about bird, they must keep an eye of the endemic birds of Mauritius like the Mauritius kestrel, echo parakeet for examples. Furthermore, with the revenue obtain from tourist industry there are some funds which goes directly to the Mauritius Wildlife Foundation which acts like a protector and conservator of the Mauritian wildlife and natural scenery (fauna and flora) found in Mauritius. They protect these living things for all time, while helping visitors enjoy the landscape. You are invited to the experience of a lifetime. For example, you can expect to see the peculiar, umbrella-shaped Bois de Natte trees, which are often draped with orchids, fems and lichens. Although a same amount of visitors see the native birds, you can rest assured that the Pink Pigeon and Mauritius Kestrel are slowly rebuilding their numbers deep in the forest. There are guided safari tours and day tours that visit ecologically-rich places so we need experimented guides and local guides as well; so it helps creating jobs for local people and helps in the social development of the region. There is an information centre to help visitors during their visit and to teach them a little more about the Mauritian flora and fauna. It opens from 9-3pm Mon-Fri 9 clock-4pm Saturday and Sunday and is located at the western entrance of the park, south-east at about 5 km from the Black River. Casela Nature Park as an Eco tourism Development site Casela Nature and Leisure Park extends across 14 hectares which is full with abundant old trees on a mild incline located in the West part of Mauritius between Flic n Flac and Tamarin village. It is one of the most interesting places to where you can stop over during holidays as you will see lot of animals and enjoyable as there are numerous activities.   The park was originally created as a bird park, which included 90 aviaries compelling 1500 birds of 150 species. Currently it entertains quite a lot of other animals also namely Mauritian Macaques, lemurs, tigers, lions, Zebras, ostriches, massive tortoises, etc.   Casela actually extends several possibilities to be in contact with wild animals and enjoying the stupendous experience of wildlife photography on a Mauritius holiday trip with your loved ones. In Casela Nature and Leisure Park there are attractions for store of all age groups particularly the children will be delighted with the opportunity of caressing animals from the petty farm and they can also give food wallabies and pigs. The most indispensable and agreeable instant can be spent by petting zoo where infant deer can be enriched with milk; you can also come across chickens, ducks, ostrich, goats and many other little animals that can be fed there. For older ones there are activities like bike safaris, zip lines, the segway, where the visitors can find untamed boar, deer, and exotic birds. It can as well give the people the possibility to take pictures and enjoy the wild photography. However Casela is another form of Eco Tourism, it is not a pure eco spot as we have bike safari, photo safari by bus, animal in cages and so on. But they respect a little the environment and cultural practices (Martha D. Honey, n.d). They are very involved in the protection of animals and old plants that are found in the surroundings. They also ensure that it provides a positive experienced for both the visitors and the host. While the host because it creates job opportunities, the development of the village and when the company invests in CSR projects. Ecotourism can resume to travelling and contributing financially to local people and reduces to the minimal impact on the natural resources. Valley de Ferney Valley de Ferney, a nature reserve, is situated in the South East of the island; spread over 200 hectares tending to preserve the natural forest of its vicinity. With the uniqueness of its biodiversity, it accommodates more than 100 species of endemic plants. Valley de Ferney can be a considerable reference for raising community awareness and providing educational experience with regards to biodiversity conservation and environmental protection An establishment of a conservation Trust, mainly at Valley de Ferney Conservation Trust, since 2006 has taken place between the Government of Mauritius and CIEL Group. This Conservation Trust main aim is to restore, protect and preserve the original fauna and flora of the Valley and respecting the rules of National Parks and Conservation Service. The promotion of ecotourism at Valley de Ferney encourages people of the local community to consider Ferney Forest exceptional biodiversity. The natural preservation Trust for the sake of ecotourism helps into the prevention of deforestation off the Valley. Natural Resource Management With regard to eco-touristic site management, Valley de Ferney Co. Ltd and Ciel Group are bided by the Valley de Ferney Conservation Trust to ensure their effectiveness in day to day management and good functioning of the site.   They both ensure by collaborating to the management and not to disruption of trails and native habitats as well as litter. In addition to fulfilling its mandate of promoting environmental sustainability, both Ciel Group and Valley de Ferney ensure that most employees are well trained so as to be able to offer a good quality of information, services and preventions guides. They also ensure that no large numbers of visitors enter the Valley, so as the natural habitats not to become disrupted. Ile aux Cerfs (Deer Island) activities Ile aux Cerfs (Deer Island) is very famous for its recreational activities on its beautiful sandy beaches It is also where the hotel Le Touessrok holds the concession, found on the eastern part of Mauritius the island is said to be part of the national heritage but the principle does not reflect the real will of those occupying it, the green washing aspect of the island is that campaign of awareness and preservation of the islands ecologic side has been raised to but how far applied. About Rs 14.5 million revenues will be generated to preserve the island each year in order to keep it in a supposing good shape. The deep truth According to the most read, Le Mauricien newspaper, the green marketing behind is deceptively used to promote the perception that an organizations aims and policies are environmentally friendly. The invasion of catamaran cruises or ferry boats transfer on a 24/7 basis are causing more than a harm to the island and its ecology whether on land or at sea. The island or party island has lost its charms and is no more what it should be or should have been. This abuse of the islands landscape is causing its death and the tarnishing of an historical land site, which is being under too much exploitation leading to severe environmental degradation, the two restaurants present on the island as well as the various barber queues that do take place everyday there contributes a lot to the islands degradation of nature. Hence it has no regards to the concept of Maurice Ile Durable. Normally a business tends to fall in the green wash due to an increase of sale on the market. The same applies here concerning Ile aux Cerfs, portraying the idea that they are environmentally concerned but in reality neglecting ecology at large thus moving rapidly on the path of unsustainability. Dolphin watching activities As compared to another activity like the dolphin watching on the western part of the island at Tamarin or Le Morne ,the preservation of these aquatic animals are mere publicities to attract tourists and with the aim of an lucrative purpose, green tag to dolphin watching activities are simply a mask to prevent people from witnessing the truth. That is ecological damages like noise pollution and environmental disturbance like the releasing of petrol from the boats are good examples of how the environment is being degraded. This phenomenon of green washing existed since the island started to be economically fit and available on the tourist market The activities on land or at sea In both cases, that is whether on land or at sea ,green wash phenomenon is present and cannot be omitted .The lucrative mind set in businesses are making natural sites being tag with a green wash name on them.

Tim berners lee :: essays research papers

Tim Berners-Lee graduated from the Queen's College at Oxford University, England, 1976. Whilst there he built his first computer with a soldering iron, TTL gates, an M6800 processor and an old television. He spent two years with Plessey Telecommunications Ltd   (Poole, Dorset, UK) a major UK Telecom equipment manufacturer, working on distributed transaction systems, message relays, and bar code technology. In 1978 Tim left Plessey to join D.G Nash Ltd (Ferndown, Dorset, UK), where he wrote among other things typesetting software for intelligent printers, and a multitasking operating system. A year and a half spent as an independent consultant included a six month stint (Jun-Dec 1980)as consultant software engineer at CERN, the European Particle Physics Laboratory in Geneva, Switzerland. Whilst there, he wrote for his own private use his first program for storing information including using random associations. Named "Enquire", and never published, this program formed the conceptual basis for the future development of the World Wide Web. From 1981 until 1984, Tim worked at John Poole's Image Computer Systems Ltd, with technical design responsibility. Work here included real time control firmware, graphics and communications software, and a generic macro language. In 1984, he took up a fellowship at CERN, to work on distributed real-time systems for scientific data acquisition and system control. Among other things, he worked on FASTBUS system software and designed a heterogeneous remote procedure call system. In 1989, he proposed a global hypertext project, to be known as the World Wide Web. Based on the earlier "Enquire" work, it was designed to allow people to work together by combining their knowledge in a web of hypertext documents. He wrote the first World Wide Web server, "httpd", and the first client, "WorldWideWeb" a what-you-see-is-what-you-get hypertext browser/editor which ran in the NeXTStep environment. This work was started in October 1990, and the program "WorldWideWeb" first made available within CERN in December, and on the Internet at large in the summer of 1991. Through 1991 and 1993, Tim continued working on the design of the Web, coordinating feedback from users across the Internet. His initial specifications of URIs, HTTP and HTML were refined and discussed in larger circles as the Web technology spread. In 1994, Tim founded the World Wide Web Consortium at the Laboratory for Computer Science (LCS) at the Massachusetts Institute of Technology (MIT). Since that time he has served as the Director of the World Wide Web Consortium which coordinates Web development worldwide, with teams at MIT, at INRIA in France, and at Keio University in Japan.

Action Research Project for Reading Essay

The problem stated in the Action Research Project was that 66% of third grade students lack the ability to draw conclusions and make inferences to answer comprehension questions correctly. This was evident by the state reading test scores, specifically the inference test given by their teacher. This indicated a need for increased student achievement in making inferences and drawing conclusions. Third grade students were not proficient at making inferences to gain a deeper understanding of the texts read and thus answer open ended questions correctly. Therefore, they did not get all the inference based comprehension questions correct based on the end of grade test scores that these third grade students are required to take. This indicated a need for additional support making inferences through direct instruction, peer discussion and independent practice in the classroom setting. Students had previously been taught how to make inferences through discussion and worksheets. B) Review of main strategies The basic strategies used in this project included interactive read aloud, a reading response journal, and making inferences with photographs. An important component used in the implementation plan was the integration of the read alouds with the reading response journal as well as a great deal of modeling. The teacher gave the students time before, after, and during reading to write responses in their journals. They were encouraged to make predictions, connections, share reactions, opinions, visualizations, ask questions and make inferences. By having the students use those various strategies, they were learning how to really think about what they were reading in order to get a deeper understanding of their texts. Using these various strategies would ultimately increase their understanding and thus improve their ability to make inferences about what they read. The students were given time before reading to make predictions about what they thought might happen and any reactions or opinions from the previous reading. While the teacher was reading, the students were encouraged to make connections and inferences. They also began a section of vocabulary words they found challenging or interesting. This list of words was ongoing and the students  had to find the definition that went along with their word. The teacher also listed those words on chart paper during the reading time. Once the teacher had ended the read aloud time, the students had time to reflect on what they read. They might make inferences based on what they had learned or share how they visualized the scene taking place. The teacher also modeled what she was thinking as she came to different parts of the story. C) Description of post implementation data collection tools Post implementation, the teacher used a variety of tools to test the effectiveness of the ARP. Students took a teacher created â€Å"Inference Assessment† (Appendix A, p. 7) that consisted of two reading passages and ten short answer questions. The students had to read each short story and then answer five questions based on each story. The questions to the answers had to be inferring from the short passages. Students needed to get eight of the ten questions correct to receive a passing score. The assessment was scored by hand and scores were recorded as a percentage. The class completed a â€Å"Charles Assessment† (Appendix B, p.8) Students had to read a short story by Shirley Jackson entitled â€Å"Charles,† and answer several questions and write a short essay based on their interpretation of the story. Their interpretation of what they read showed how well they were able to infer what the story was about. Students had to complete the various questions and tasks to the best of their ability based on their interpretation of the story. Students’ answers were scored based on their vocabulary answers, ability to create an appropriate book cover, set of classroom rules, a comic strip, or to follow the RAFT format in creating a short essay. Students’ work was scored based on their ability to follow the directions and their ability to infer what had happened in the story. The students used the Inferencing Rubric (Appendix C, p. 12) to guide them as they write a narrative. The rubric was had five columns and each column had the criteria to earn one to four points, totaling twenty points. This rubric was used to show the students what the expectations were before they began writing their paper. The rubric was also used by the teacher to score their final paper. Scores were tallied up and fifteen through twenty points would be passing scores. The students were required to take an Inferencing Post Test (Appendix D, p. 13) after they had been taught the lessons in the action research project. This is the same test they took before the implementation. It was administered during consists of several reading passages and multiple choice answers. There were fiction, non-fiction, and poetry selections the students read and then answered questions based on inferences created from the passages. Students answered the circled questions. These results were compared to the scores gathered prior to the implementation. The End of Grade Test (Appendix E, p. 21) was administered to all third grade students in Wake County are required to take at the end of each year. This is a multiple choice test that is given at the end of each school year. This assessment is given in a secure setting over three days. The first day is reading comprehension; the next two are for math calculator active and calculator inactive. The students record their responses by bubbling on an answer sheet that is electronically scored. These results were compared with the pretest scores to see how much progress the students made throughout the year. D) Results for each objective The first objective was for the students to be able to accurately identify and analyze inferences in context with a minimum of 80% accuracy as measured by the teacher created Inference Assessment (Appendix A, p. 7). After the students had been taught how to make inferences through various classroom activities, they took the assessment and the entire class met or exceeded the passing score. Two students scored 70%, four students scored 80%, five students scored 90%, and ten scored 100%. The scores show a vast improvement in the students’ ability to make inferences. The second objective was for seventeen of twenty one students to improve their ability to interpret inferences and comprehend reading passages by achieving a score of 80% or better on the Charles Assessment (Appendix B p. 8). Only thirteen students met that goal. Four students scored 60%, five scored 70%, nine scored 80%, two scored 90%, and one scored 100%. Although the students did not all meet the desired goal, they showed improvement based on their earlier assessments and the individual scores were higher. The third objective stated that the students would be able to accurately incorporate two or more inferences into their personal narrative writing pieces as measured by a teacher created Inferencing Rubric (Appendix C p. 12). The entire class was able to incorporate at least two inferences into their narrative based on the rubric. Before the implementation, most students could not interpret an inference, so being able to create two or more shows a vast improvement. The fourth objective stated that the students would increase their ability to identify and interpret inferences to increase their reading comprehension to 80% as measured by the teacher created Inferencing Pre/Post Test (Appendix D, p. 13). All but three students met the specified goal. Of the twelve questions posed, three students correctly answered nine questions, three answered ten, nine answered eleven, and six answered all twelve correctly. Based on the previous scores on this test, students’ scores greatly increased. The lowest score went from four questions correct up to nine, and all students grew, except for the one student who scored perfect on the pretest. Scores identify that the students were able to increase their comprehension and infer what they had read. The last objective was that the students would increase their ability to identify and create inferences to increase their reading comprehension to 52% as measured by the North Carolina End of Grade Test (Appendix E, p. 21). Eighteen of twenty one students met or exceeded that goal as opposed to only seven who passed the pretest. Three students scored a level one (3-20 percent), one scored a level two (31 percent), ten scored a level three (52-74 percent), and seven students scored a level four (87-99 percent). This shows a tremendous growth based on previous scores that showed many more students at the bottom range. Ten students scored a level one (11-35 percent), four scored a level two (48-69 percent), five scored a level three (74-89 percent), and two scored a level four (92-97 percent). E) Summary Based on the data collected from all the assessment tools, the teacher’s implementation plan was successful. Most goals were met and her students proved to be successful in their final assessments. Even though not all the students reached the set goal, each student showed improvement through the various assessment tools, especially in the state test . Appendix A Name/Number: Date: Inference assessment Read the passage carefully and then answer the questions that follow. One gloomy morning, Bailey woke up and stretched out in her bed. She jumped out of bed, walked to the kitchen and had a long drink of water. As she was drinking, Waleed came in the kitchen and gave her some breakfast. She quickly gobbled up her food and noticed that it was grey and dreary outside. There was a white blanket draped across the backyard. Waleed noticed the weather too, so he crawled back into his warm bed. Bailey followed him back in the bedroom and jumped up into bed so they could snuggle. She licked his face as she curled up at his feet. Her tail wagged until she peacefully fell back to sleep. 1. Who is Bailey? 2. What was the weather outside? 3. Did Bailey drink her water from a glass? 4. What did Bailey have for breakfast? 5. Who is Waleed? Sarah and Renee were enjoying the hot day at home. They were splashing around and having fun since they didn’t have to go to school. They had been outside all day and Renee’s skin was turning bright pink. All of a sudden, there was a roll of thunder and the sun was blocked by several clouds. The sky turned dark and the sun was no longer shining. Sarah and Renee quickly packed up their towels and beach balls and ran inside just as the sky opened up. 6. What season is it? 7. Where are Sarah and Renee? 8. What happened to Renee’s skin? 9. What time of day is it? 10. Why did Sarah and Renee have to run inside? Appendix B Charles Assessment [pic] [pic] [pic][pic] Appendix C. | |Inferences |Focus |Topic and conclusion|Elaboration |Spelling/grammar | | | | |sentences | | | |4 |Paper contains more|Paper maintains a |Paper has a strong |Paper has specific |Paper contains virtually no | | |than two detailed |specific focus |topic and |details that |spelling or grammar mistakes | | |inferences |throughout |conclusion sentence |elaborate on the | | | | | | |topic | | |3 |Paper contains two |Paper is focused on|Paper has a weak |Paper has vague |Paper contains fewer than 5 | | |detailed inferences|one event, but may |topic and conclusion|details that |spelling and/or grammar | | | |have minor lapses |sentence |elaborate on the |mistakes | | | | | |topic | | |2 |. Paper only contains|Paper may be |Paper may have a |Paper does not have |Paper contains more than 10 | | |one detailed |focused on one or |weak topic or |details that support |spelling and/or grammar | | |inference or two |more events, but |conclusion sentence |the topic |mistakes | | |that are not |has major lapses |that does not follow| | | | |detailed | |the topic | | | |1 |Paper does not have|Paper is not |Paper does not have |Paper has no |Paper contains more than 15 | | |any inferences in |focused and has |a topic or |supporting details |spelling and/or grammar | | |it |major lapses in |conclusion sentence | |mistakes | | | |time | | | | | | | | | | | |Total scores: | | | | | | Writing and Inferencing Rubric Student Name and Number:_____________________________________ Date:________________________________________________________ Appendix D [pic] [pic][pic][pic][pic][pic][pic][pic] Appendix E Since this assessment was administered to every third grade student in North Carolina in a secure setting, there are no available copies of the test. The Inferencing Pre/Post Test in Appendix D used sample End of Grade test questions that were posted by the North Carolina Department of Instruction. These sample articles have a very similar format to the passages and questions the students saw when they took the End of Grade Test.

Caledonia Leas or Buy Essay

Describe factors Caledonia must consider if they were doing a lease versus buy Sense Caledonia is thinking of introducing a new product, the company must decide whether to lease or buy. Caledonia is in the 34 percent marginal tax bracket with a 15 percent required rate of return on cost of capital, the new project being a fad will only be a for five years. When deciding to lease, Caledonia must consider how reducing out of pocket cost could benefit the company. Though leasing would mean they do not fully own the product. When leasing, Caledonia must consider the rates that will be used in the cost of leasing. The company’s credit rating will determine if they will receive a good rate on their lease. Another factor is will the company have enough income to pay the lease as necessary. Many investors consider having current paycheck stubs providing proof that the expenses will be covered. In most cases the lease is not up until the product expenses are paid in full. Until expenses are paid in full the leasing company owns the product. Another factor they must consider is the income budget that determines how much product the company will be able to receive. The company should make sure the products have values and is able to provide sufficient income. The company should always consider having a back-up plan in case a payment is missed. When buying a product, the company has the option to own it. The advantage of buying a product is that they are brand new in most cases, and have the best value offered. In many cases, the best prices offered too. For example, after purchasing a product in a store, the cashier gives the customer a receipt. After a receipt is given the product is now owned.

The Vietnam War and Fred Shepherd essays

The Vietnam War and Fred Shepherd essays The Vietnam War was fought in 1964-1975. Before United States involvement, Vietnam was a French colony and the Vietnamese wanted their freedom. They fought for their independence from the French and were successful in 1955. The United States wanted an ally in Asia. As it was, all the countries in Asia were communist. The United States wanted some kind of balance of power in Asia. The Geneva accords where then produced in the hope that it would unify the two nations. In 1956 president of South Vietnam, Ngo Dinh Deim, along with the support of President Eisenhower, did not have an interest in holding an election. The election threatened the possibility of communist influences. North Vietnam also had no interest in the elections fearing that the south influences would prosper. North Vietnam called themselves the National Liberation Front (NLF or Viet Cong). When the United States heard about the guerilla movement against the southern government, the United States approved (08/07/1964) the Gulf of Tonkin Resolution, giving support to President Johnson to increase the U.S. involvement in the war. At the beginning of the war in 1964, Fred Shepherd was still in high school. He graduated high school in 1966 at the age of 18. Fred started worked in banking after he graduated before volunteering for the army in 1969 at the age of 19. Fred went through the basic training, then was nominated for leadership school (2 out of 100 got chosen), and his highest ranking was Sergeant. He was sent and stationed in South Korea for some time. Freds brother, Jack Shepherd, was also involved in the war. He received his draft papers three weeks before his brother Fred and had to go to Vietnam. Fred did not have to go to Vietnam because his brother received his papers first. Fred traveled a good bit in his army experience. He went to Korea, Japan, and his involvement in the war was on the line of demarcation (DMZ) between Nor...

Explore the outsider in Silas Marner Essay Example

Explore the outsider in Silas Marner Essay Example Explore the outsider in Silas Marner Essay Explore the outsider in Silas Marner Essay Essay Topic: Literature The novel Silas Marner is a story set in the nineteenth century and for this reason people act differently towards strangers, this is because communities were a lot closer than the average town or city at the present day. These reasons meant that new comers were alienated from the rest of the community. This is obviously pointed out in the first page when in the book it is said, how was a man to be explained unless you at least knew their father and mother. In my essay I will explore how Silas Marner is exposed to a community in which the worst is thought of strangers and how this leads to an unholy figure being created due to superstition. The book opens with Silas being compared to a dead man with comments made about his appearance. For example on page six Silas is described as having large brown protuberant eyes in Silass pale face. Also it is stated on page eight that the women of the town would never marry a dead man come to life and Jem Rodney says, Marners eyes were set like a dead mans. This simply shows that purely from Silas physical appearance he had already been separated from the rest of the community and it didnt help that superstition clung easily round every person or thing that was at all unwanted. The book compares Silas to a spider. This increases villagers suspicions, because spiders are creatures feared and not often seen, just like Silas. The book does this by making Silas seem as if he was hiding in Raveol. This is just like a spider hides in a house and this image is created on page fifteen it says set within sight of the widespread hillsides, than this low, wooded region, where he felt hidden from even the heavens by the screening trees. It continues to pursue the relationship between Silas Marner and a spider by saying that Silas would make children take to their legs and run in terror which is traditionally the reaction associated with spiders. However the obvious feature strengthening the bond between Silas and a spider is his weaving because of a spider and the complex web it often weaves. However the weaving meant more than just his career, the loom symbolised Silass life constantly moving but not going anywhere and on a literal level the loom was Silass way of making money. The money itself replaced contact with people however when his money is stolen Silas becomes upset, as if he had lost his friends. However when Eppie arrived she took the moneys place and Silas mistakes her golden curls for his money and consequently comes to love Eppie more than his gold. This symbolism is all based around his loom and ironically the structure of the play is based on a simple woven item. The first threads are woven loosely and as time progresses vital threads are added and the whole piece comes together. Silas was the loose threads, Eppie was the vital threads and the finished product was the reunited village. The village is a very close community, everything is discused in the local pub and everyone is so close due to them all being a purely bred part of the village. On page eight it backs this idea up and says that linen-weavers-emigrants from the town into the country werent born and bred locally. The book shows how close the people are and how they trust each other but not anyone outside of their community. They do this by wrongly accusing Silas of theft, who was outside of their community and then finding the peddler guilty, and although the peddler was actually guilty the author made it so that it was obvious that it had to be the stranger. This is displayed when a man thinks of the obvious option, the peddler. This was displayed in the book when it states a man accustomed to putting two and two together this just shows that these people live in a box, where only strangers do wrong and that they never think outside the box. Its just ironic that the clue to who committed the crime was a tinderbox. On page sixty it shows they took this as a strong lead to who committed the robbery when it is written that the inference generally accepted was, that the tinder-box found in the ditch was somehow connected with the robbery. Silas is helped more by Dolly Winthrop than anyone else. She plays a dominant role in the later stages of the book by acting like a mother to Eppie and a tutor to Silas. On page one hundred and twenty she tutors Silas by teaching him that buying clothes is expensive because they grow so fast, its ill spending the money on them baby-clothes, for the children ull grow like grass she says. However its on the same page that Dolly shows how she will help him when ever possible and to the best standard she can, meaning that she is a friend. She does this by saying Ive got the little petticoats as Aaron wore five years ago. Then she plays a mother role to Eppie and offers Silas reassurance in the upbringing of Eppie, she says youd like to see her taken care of by those who can leave her well off an make a lady of her. The village needed a stranger to show them that there was an imperfect world outside of Ravelo and things like fathers leaving their families is just one example. Silas needed the village of Ravelo to fulfil his life with the things he didnt have such as a community to befriend him.

Why You Shouldnt Cut Nicotine Patches

Why You Shouldnt Cut Nicotine Patches If youve ever tried the patch to help stop smoking or get nicotine for another reason, youll see warnings on the box, in the literature, and on the patch package warning you not to cut the patch. There isnt any explanation why, so you may wonder why there are so many warnings. Is it just a ploy by pharmaceutical companies to make more money? No. It turns out there is a good reason why you shouldnt cut the patch. Heres the explanation.   Why Not Cut the Patch? The reason you shouldnt cut the patch is because it alters the time-release of nicotine due to the way the patch is constructed. In 1984,  Jed E. Rose, Ph.D., Murray E. Jarvik, M.D., Ph.D. and K. Daniel Rose conducted a study showing the transdermal nicotine patch reduced cigarette cravings in smokers. Two patents were filed for patches: one in 1985 by  Frank Etscorn and another in 1988 by Rose, Murray, and Rose with  The University of California. Etcsorns patent described a backing layer with a reservoir of liquid nicotine and a pad that controlled the release of the nicotine into the skin. A porous adhesive layer holds the patch against the skin and helps prevent moisture from washing away the ingredients. The University of California patent described a similar product. While the courts dealt with who got patent rights and who got discovery rights, the end result was the same: cutting a patch would expose the layer containing the nicotine, allowing it to leak through the cut edge. If you cut a patch, no visible liquid will flow out, but the dosage rate will no longer be controlled. A higher dose of nicotine will be delivered early when using the cut parts of the patch. Also, if the unused portion of the patch doesnt remain on its backing, its likely additional nicotine may migrate to the surface (or might be lost to the environment) before it is applied. Pharmaceutical companies dont want users of their product to get sick or die, so they print a warning, The bottom line is that you could potentially overdose on nicotine or poison yourself using a cut patch. Safer Alternative to Cutting the Patch One way to make a patch last longer is to save the backing that came with the patch, remove it before sleeping (which many people do anyway since nicotine can affect sleep and dreaming), return it to the backing, and reapply it the next day. There is not a lot of formal research about how much nicotine might be lost this way, but you wont run the health risk of leaking nicotine. Cutting the Patch Anyway If you decide to go ahead and cut a high dose patch to save money, there are a couple of methods suggested for sealing the cut edge of the patch to prevent overdose. One method is to seal the cut edge of the patch using heat, like with heated scissors or a hot blade. Its unknown whether this actually works. Another method, supposedly suggested by a pharmacist, is to seal the cut edge using tape so extra nicotine wont reach the skin. The cut portion of the unused portion of the patch should also be sealed and the patch should be kept on its backing until use. However, talk to your own pharmacist or doctor before trying either method or experimenting on your own. References Rose, J. E.; Jarvik, M. E.; Rose, K. D. (1984). Transdermal administration of nicotine. Drug and alcohol dependence 13 (3): 209–213. Rose, J. E.; Herskovic, J. E.; Trilling, Y.; Jarvik, M. E. (1985). Transdermal nicotine reduces cigarette craving and nicotine preference. Clinical pharmacology and therapeutics 38 (4): 450–456.

Marketing Strategy Justification with a Model Essay

Marketing Strategy Justification with a Model - Essay Example As a brief overview for the company’s product offering, it can be said that, the company’s product offering includes mainly developing latest technology devices in the field of pyrometrics, ceramic insulation, ceramic filtration, technical ceramics and various kinds of products of porous nature. The company, Mantec Technical Ceramics Limited is a leader all over the world in the B2B domain, in regards to their solution based offerings for highly innovative process and materials of ceramic technical (Mantec Technical Ceramics, 2012). Overview of Market The world, today, is getting increasingly dependent on technology. Ever since the widespread evolution of internet, emerging from the US during the middle of 1990’s, people have started to integrate and align their lives in relation to the developments happening in terms of technology and the latest communication devices. The four generations comprising of Baby Boomers, Generation X, Generation Y and the Millennium Generation have increasingly got dependent on the latest technological developments like the high end touch screen mobile phones, tablets PCs, laptop computers and the highly modernized I pads for availing the convenience and facilities provided by various products and services offered by today’s fast evolving Ecommerce based companies (National Tour Association, 2002, p. 17). This huge inclination of consumers worldwide for various kinds of technological devices have automatically triggered the demand for various small and vital components required for the production of these high tech devices. One particular product, which has become a key component for the development of these high tech technological devices and has experienced a sudden peak in demand, is the multi layer ceramic capacitors. The need for these ceramic capacitors has been tremendously high in markets, which produces high end portable devices in mass scale. As of today’s date, a large amount of these p ortable technological devices in manufactured in China and South East Asian countries, with them being recognized as the global hub for manufacturing of portable electronic products (Rajan, 2010). Identification of Market With the increase in demands for the latest technology high end portable devices by consumers all around the globe, there has been a tremendous spike in demand for the production of capacitors of ceramic nature. This demand for ceramic capacitor products has been increasingly high in markets where there has been a massive and large scale production for these high end technological devices. The entire Asia Pacific markets are increasingly considered as a global hub for production of electronic devices of portable nature (Rajan, 2010). Going by a micro level comparison of the demand forecasted for this multi layer ceramic capacitor on a market by market basis, it can be said that there are three scenarios that are arising in terms of future growth prospects in this p articular capacitor segment. In China, there has been a rising demand for the production of various portable devices like laptops, mobile phones and devices of similar nature. As a matter of fact, the demand for multi layered ceramic capacitors

Response Essay Example | Topics and Well Written Essays - 500 words - 3

Response - Essay Example Managing things is the most difficult task, which is exactly why there are so many management principles and guidelines. The most important quality which makes a successful manager is foreseeing risks involved. Failing to do so will lead to the entire failure of the project which no matter manager would want. So there are two ways to calculate risks involved namely qualitative and quantitative analysis. The importance of both has already been seen and it is concluded that qualitative analysis is far better than quantitative analysis; qualitative analysis should be carried by any manager before starting a new project to make sure that the various risks involved in the project are taken into equation and a good strategy is developed to deal with the same. It is also concluded that higher the risk, higher the efforts, which basically means that to deal with higher risks the management team has to put in more efforts to face the same. There are some people who believe that hiding the risk will take the risks out of the equation which is an extremely old concept, management has changed al lot these days and this concept has never worked in the favor of nay manager and it will never work in the favor of any manager in the future too. So this should never be practiced because it will only lead to failure. All the above statements point that it is not fair to say that qualitative risk analysis is better to sell to a manager, the same is proved with an example â€Å"There is a classical example. One large oil company performed a drilling of the well with total cost about $2M. Project schedule has been created based of analogs: drilling of similar wells in the similar geological conditions. At the middle of drilling the mud, required to this technological process, starts disappearing. Project engineers have tried different solutions. It delayed the project so significantly that total cost of the well has almost double d. Later on the

Shakespeare's Richard III Essay Example | Topics and Well Written Essays - 500 words

Shakespeare's Richard III - Essay Example Even while in power, Richard becomes forced to do a lot of heinous acts like killing, thereby acting as agent of God’s providence, punisher of wrong doers, though eventually ends up punished by God (Shakespeare, Johnson & Steevens 18). In the play, Richard being disabled, power-hungry individual, devices ways of getting into power. In his aspiration to take his brother’s throne, King Edward, he manages to convince Lady Anne, a noble woman. Through his cunning nature, Richard manages to have Clarence, his own elder brother executed. He then shifts the blame to King Edward accelerating Edward’s illness and death. It is only after King Edward dies that Richard takes over as the lord protector of England (Shakespeare, Johnson & Steevens 8). In addition, Richard ensures that the court nobleman loyal to the growing princes, especially, Lord Hastings becomes killed. He continues to play God by furthermore killing Queen Elizabeth (Shakespeare, Johnson & Steevens 38). In addition, Richard imprisons the young princes and later murders them in the Tower they became imprisoned. Richard spreads terror among people of England to the extent of them teaming up with an earl of Richmond who was gathering forces to attack England. Richard had hoped to stay in power without opposition for long. Before Richmond attacked England, Richard arranges for his wife, Queen Anne murdered so that he could marry the young Elizabeth (Shakespeare, Johnson & Steevens 118). Even though, Queen Anne earlier knew that Richard was the one that killed her husband, she still became a wife of Richard and later ended murdered like her husband. Richard planned and arranged for many people to die in order to take over the throne of England. A number of people became murdered by Richard. Richard became ruthless and feared in England by the common people due to his treacherous acts of murder. In murdering those people, Richard played a critical role in nature as an agent of God. Just like the

Why 16 year olds should not get their driver license Essay

Why 16 year olds should not get their driver license - Essay Example Given the current statistics on accidents related to teen driving, there are reasonable grounds to believe that the issuance of driving licenses to teenagers needs to be reviewed. A sixteen year old is still not an adult and is not able to make critical decisions when required to do so. There are several reasons to support the fact that a sixteen year old should not be issued with a driving license as discussed below. For a good driver, anticipation is very vital in making correct judgments on the road while driving. A driver needs to look beyond his/her bonnet in order to drive according to the surrounding and be able to make quick decisions in accordance with the prevailing factors around him/her. A teenager of 16 years cannot quickly comprehend the happenings around him/her and will not look beyond the bonnet while driving. The fact that they cannot react quickly to any changes around them that can potentially be risky makes them very vulnerable to accidents and, therefore, not fit to hold driving licenses. Teenagers like taking unnecessary risks in almost everything that they do. A good example is in video games, where after playing street race games, they will normally want to do the same practically on the road. For a sixteen year old kid with a driving license, imitating video games will lead to overspending. One fact about driving at very high speeds is that getting to control the vehicle becomes a big challenge. According to recent reports, most deaths of teenagers between the age of 15 and 18 are caused by crashes that are, as a result, of overspending. Most teenagers at sixteen years cannot make out the difference in the working principles of a vehicle and what they play on video games. Mastering the rules of the highway may also be a problem for most teens at sixteen years. Consequently, this may lead to accidents that may cost lives. Most teenagers are fans to loud music and other channels of entertainment. They are characterized

CULTURAL VARIATION ACROSS INTERNATIONAL ORGANIZATIONS Essay

CULTURAL VARIATION ACROSS INTERNATIONAL ORGANIZATIONS - Essay Example The encouraging movement of IM&As has been recognised especially in developing countries which has facilitated in providing scope for maximizing and reshaping the financial structure of the global boundaries. With this concern, it can be observed that the Mergers and Acquisitions (M&As) are frequently not able to ascertain the overall financial benefits of M&As due to not keeping abreast with the recent trends (Chapman, 2003). The paper takes into consideration a competitive analysis of increasing amount of FDI through the IM&As and its impact on the culture of the United Kingdom and China. The paper also intends to focus on the various cultural differences and their impacts on the aspect of IM&As. Key Components of Culture Values and Beliefs Individual’s values and beliefs are the fundamental aspects of cultural deviation within a community. The notion of value can be defined as the various evolving aspects that affect a person while acquiring decisions or doing any activity in relation to development of the social culture. The dissimilar national cultures involved within the cross boarder M&As endorse increased opportunities along with augmenting the amount of risks within the enterprises (Comminicaid, n.d.). It has been observed that the process of M&As create certain difficulties for the merging enterprise to be integrated due to its double layered of socialization norms where, the organisations need to fiddle not only with a different national culture but also the values and the traditions of the firms of another country. With this concern, the higher individualistic characteristic within the UK employees enables to ascertain the development of individual performances with their creativity and innovative ideas. However, the values within Chinese culture are frequently observed as a significant aspect in terms of establishing the culture in managerial and organisational practices. The strong importance upon the dimension of collectivism and correlati ve group behaviours are highly observed within the business culture of Chinese organisations (Cheng & Seeger, 2012). Communication Styles The communication style of the business organisations is an important part to negotiate and perform various operational as well as organisational practices. The communication style enables to create a sophisticated relationship between two different organisations having diverse cultural norms. Moreover, communication can be considered as a major aspect that impacts on the business culture in case of M&As. With this concern, the European communication styles play considerably an eminent part in terms of maintaining a positive and comprehensive communication within the various organisational practices. The communication style of the organisations in the UK and China should be adequate to perform an idealistic approach of IM&As (Stahl & Voigt, 2006). Negotiation Styles Negotiation can be considered as a feasible strategy for an organisation to achiev e the height of success in global business. The people of the organisa

Martime Delimitation and Territorial Questions Between Qatar and Essay

Martime Delimitation and Territorial Questions Between Qatar and Bahrain - Essay Example The essay examined how the proceedings and judgments of the court worked to satisfy the involved states. The research paper aims to investigate the issues related with the case of maritime delimitation and territorial questions between Qatar and Bahrain. It discusses the factors that have affected the proceedings and judgements of the court and also describes the progression of the case from time to time in order to show how the dispute was evolved between these two states and what roles was played by the decisions of the International Court of Justice to settle their dispute. Bahrain took the case of maritime delimitation and territorial questions between Qatar and Bahrain before the court in July 1991. The Foreign Affair Minister of Qatar filed an application in the registry of international court in which he made the request to institute the proceeding against state of Bahrain. The application requested the court to resolve the dispute between the two states regarding the sovereignty over the Hawar Island, rights of the states, over the shoals of Dibal and Qitat Jaradah and the delimitation of the maritime area of Qatar and Bahrain (Plant, 2002, p198). The roots of the dispute between these two countries could be traced back to 1965 when the Qatar attempt to settle the issue by arbitration was declined by Bahrain. After the termination of the British presence in Bahrain and Qatar, the King Fahd of Saudi Arabia attempted to resolve the dispute in 1971. These efforts resulted in the establishment of set of Principles for the framework for reaching a settlement that was approved by the representatives of three involved parties Saudi Arabia, Qatar and Bahrain. These principles were during the tri-parties meeting held in March 1983. These principles clarified that the disputing matters between the two states regarding the issue of sovereignty over the island, territorial

CULTURAL VARIATION ACROSS INTERNATIONAL ORGANIZATIONS Essay

CULTURAL VARIATION ACROSS INTERNATIONAL ORGANIZATIONS - Essay Example The encouraging movement of IM&As has been recognised especially in developing countries which has facilitated in providing scope for maximizing and reshaping the financial structure of the global boundaries. With this concern, it can be observed that the Mergers and Acquisitions (M&As) are frequently not able to ascertain the overall financial benefits of M&As due to not keeping abreast with the recent trends (Chapman, 2003). The paper takes into consideration a competitive analysis of increasing amount of FDI through the IM&As and its impact on the culture of the United Kingdom and China. The paper also intends to focus on the various cultural differences and their impacts on the aspect of IM&As. Key Components of Culture Values and Beliefs Individual’s values and beliefs are the fundamental aspects of cultural deviation within a community. The notion of value can be defined as the various evolving aspects that affect a person while acquiring decisions or doing any activity in relation to development of the social culture. The dissimilar national cultures involved within the cross boarder M&As endorse increased opportunities along with augmenting the amount of risks within the enterprises (Comminicaid, n.d.). It has been observed that the process of M&As create certain difficulties for the merging enterprise to be integrated due to its double layered of socialization norms where, the organisations need to fiddle not only with a different national culture but also the values and the traditions of the firms of another country. With this concern, the higher individualistic characteristic within the UK employees enables to ascertain the development of individual performances with their creativity and innovative ideas. However, the values within Chinese culture are frequently observed as a significant aspect in terms of establishing the culture in managerial and organisational practices. The strong importance upon the dimension of collectivism and correlati ve group behaviours are highly observed within the business culture of Chinese organisations (Cheng & Seeger, 2012). Communication Styles The communication style of the business organisations is an important part to negotiate and perform various operational as well as organisational practices. The communication style enables to create a sophisticated relationship between two different organisations having diverse cultural norms. Moreover, communication can be considered as a major aspect that impacts on the business culture in case of M&As. With this concern, the European communication styles play considerably an eminent part in terms of maintaining a positive and comprehensive communication within the various organisational practices. The communication style of the organisations in the UK and China should be adequate to perform an idealistic approach of IM&As (Stahl & Voigt, 2006). Negotiation Styles Negotiation can be considered as a feasible strategy for an organisation to achiev e the height of success in global business. The people of the organisa

Weekly Video Analysis Report Essay Example for Free

Weekly Video Analysis Report Essay 1. Issue: Jack have a good plan for the implementation of the ASRS, but poor planning. To implement the system they are going to have to use IT and bandwidth personnel who are already involved in other projects and obviously have not been informed. 2. Issue: Customers are having to go through a long process in order to have direct communication with Customers Service Representatives. They are having to pick from a long list of choices and to long of a wait listening to recordings after recording, when they finally get to talk to a person, they are having to wait even more to get their questions answered and get information regarding the process, address and other issues with purchase returns. 3. Issue: Customers are having to call to get information on how, where, and what they need to do in order to return a product they purchased. 4. Issue: CanGo has an issue with the way their web site is designed. They are losing customers and the ones who are browsing are not buying, which seem to be the same problem other sites are having. 5. Issue: Nick whom is a Senior Staff Member is employed by CanGo as a swing operator in the shipping, expediting, and marketing departments. He has a degree from City College in New York, although it is reported that Nick led the company in sales during CanGo’s last quarter, Nick is always confused about everything. He’s not organized, can’t seem to keep information where  it can be found, and don’t seem to take his job seriously. 6. Issue: Conservative on the expected improvement numbers; process flow chart nowhere near being done, the â€Å"buck† was being passed as to who had the flow chart; peer Pressure used by VALS2tm to sell more product; current campaign seem to work with a market in a different country 1. Recommendation: Jack need to submit a requisition for implementation of the plan to CanGo’s Board of Directors and request a meeting with all the staff from IT and bandwidth before deciding on having them work on the system. Everyone involved in the project has to be able and willing to participate. Jack also have to make sure that the company will be willing to set a budget for the system. 2. Recommendation: The system needs to be updated to make it easy for customers to make immediate connection with Customers Service. There need be no more than three choices given by the recording. a. Choose 1 if you need to speak directly to a Customers Service Representative. b. Choose 2 if you are calling to check on your order. c. Choose 3 if you are willing to complete a short survey. 3. Recommendation: Each package should include instructions as to how, where, how much time the customer has to return any items purchase, requirements for returns (CD preciously opened cannot be returned) addressed pre labeled tags, Customers Service telephone number and option number they need to pick for faster service. 4. Recommendations: CanGo need to re-design the web site to appeal to the type of customers who are most interested in the type of products they offer. They need to reach customers and request their input. The use of surveys would benefit them to gain this information. Once again making, it a simpler way for the customers to communicate with Customers Service, including satisfaction surveys with each product they ship and offering their customers the choice to log in and completed on line satisfaction  input may also be a good way of getting their customers feedback. 5. Recommendation: CanGo’s management need to have council with Nick and perhaps have him take an organizational training. CanGo need to reevaluate Nick’s performance. If Nick is not held responsible for not keeping deadlines, CanGo will lose time and money if this issue is not resolved. 6. Recommendation: When calculating the improvement numbers, one may want to add between 10-20% onto the numbers. This way if you come in under on the budget end, but up on the ROI and profits, you look good by management. Now if you remain conservative you are more likely to be over on a number of your predictions. When the manager wanted to see the flow chart, the employee’s should own up to the fact that they don’t have it and don’t know exactly where it is at. Thankfully Debbie was on top of everything within the flow chart. References Week 3 Introductory Video: Managing episode: Choosing a Strategy Assistant Operations Manager Debbie, Discussion Notes on the Customers Service Process. Episode Understanding Customers Behavior.

Role of Marriage in Society

Role of Marriage in Society Culture is defined as the dynamic system of rules established by groups (Matsumoto Juang, p. 10). Marriage is one of the norms established by people, which reflect attitude, beliefs and behaviors. Marriage is an interpersonal relationship with communal or religious acknowledgment which is often created as an agreement. Marriage is rooted effectually in almost every society except where common law partners are recognized. It is the bond that exclusively consents a sexual relationship, especially in collectivist countries where sex before marriage is considered a sin, likewise some societies, especially collectivist countries also require official approval of religious or civil body. Across cultures, the anatomies of ancestral standards are different. Beliefs of what comprises a family are based on culture, dynamics, assets, and ethics. In many cultures, extended family which includes married couples staying in the home of their parents is a form of showing love and respect for exampl e in Pakistan; marriage is also basis for having children in those societies. Since issues like fornication and having children outside of marriage is considered taboo so to grow a family in collectivist cultures getting married is must. Our attributions, interpersonal and romantic relationships and group behaviors are all influenced by the culture we live in thus resulting in the attitudes we have towards a specific actions we take. Support gap, depression and illness including marital satisfaction, communication pattern and attitudes towards marriage, they all differ across cultures and will be discussed. Attitude towards marriage being the most important one, because the whole idea of relationship relies on the individuals perspective and preferences. It depends on the individual to see it as a social foundation which administer structure, support, growth and stability or see it as an economic arrangement or as a part of religious institution. The western society might pay more importance to love whereas collectivist cultures might see as an obligatory and as a religious foundation to have family. Spousal Social Support: Social support for women is greatly reduced in machismo cultures (Matsumoto Juang, p. 198). The conformity and obedience are expected by women and is related to traditional gender roles that females and males have occupied; with male traditionally being in power. Such differences result in loss of support especially in cultures where women tend to get married at a young age; since getting married at an early age is a form of economic survival it is also seen as a way to guard the female gender and to administer some adherence in settings where society is under pressure for example India. The support a married couple gets from their significant partner is substantial, because support from outside the marriage does not compensate for the lack of spousal support (Xu Burleson). Belle (1982) termed support gap hypothesis which is that women receive less support from their husband compared to men even though the study Belle did was in 1980 and it has been almost a decade, the study done by Xu and Burleson indicates that social change in sex role relations has not changed. The different kinds of support received are emotional support, esteem support, network support, tangible support and informational support. Research indicates that men are less comfortable and less skilled in discussing distressed emotional state (Burda Vaux 1987; Saurer Eisler, 1990; Trobst, Collins Embree, 1994). In Cross Cultural comparison of social support, Mortneson (1999) found that members of the American individualistic cultures viewed seeking of social support as more appropriate means of coping with problems than did members of the Chinese collectivist cultures. American individualists also rated the provision of emotional support as more appropriate form of emotional support than did Chinese Collectivists. Study done by Xu and Burleson, included 100 native born Americans and 102 native born Chinese; 45% of the sample were between 18-24 yrs of age and not exceeding 33 years. All participants were recently married i.e. not more than 5 years. The study tried to obtain desired and experienced levels of spousal support for the five types of social support (emotional, esteem, network, informational and tangible). Participants also responded to demographic questions that provided information on age, sex, race, national origin, length of time they had known their spouse and the time they have been married. The results indicated a vast difference between Chinese support system vs. American support system; Chinese men reported getting more esteem and network support from their spouse than Chinese women versus American women who experienced higher level of support from their spouse than did men. Sex differences were found amongst Chinese and American women, both face a support gap but Chinese wom en face an additional gap with respect to network support. The results provided Cross-cultural corroboration for the existence of support gaps, i.e. the less network support for Chinese wives that is because Chinese wives were reliant on their husbands for social contacts outside their home. Chinese also reported in getting more information support than did Americans, which could arise from Individualism-Collectivism; a cultural factor. Americans view intimate relationship in terms of personal affect changes whereas Chinese in terms of connection with community. American men reported getting low level of spousal support than Chinese men that is because in traditional value system, wives have an obligation to support the egos and social connections of their husbands and husbands have lesser responsibility. Results indicate that marriage remains more influenced by traditional values among Chinese men than Americans. Depression and Illness including Marital Satisfaction across Cultures In collectivist societies, marriage is the central reality of a womans life and the blue print on which her life depends. Epidemiological studies confirm the special vulnerability of women, especially married women, in South Asia (Johnson Johnson, 2001). High rates of domestic violence (Jejeebhoy, 1998); female illiteracy, malnutrition, anemia and maternal mortality are major public health problems (Buckshee, 1997). Psychiatric epidemiological studies consistently identify high rates of depression and other neurotic illnesses in women and the gender ratio of these disorders on the subcontinent is higher than the gender ratio in the West (Mumford et al., 1996). Among married women in Pakistan, especially among newly married women, attempted suicide (Khan Reza, 1998) and death rates from murder and suicide are higher than in are higher than in many other societies and are usually associated with in-law conflicts, especially dowry disputes (Kumar, 2004). Smaller scale studies of menta l health and illness have found that a variety of disorders such as depression and post-partum depression were strongly associated with marital problems, particularly maltreatment by husband or in-laws (Patel et al., 2002; Ulrich, 1987). Women immigrants report higher rates of depression and dysphoria than Native American women (Karasz, 2005). A study of traditional South Asian immigrant women and white European American women found that European American women viewed depressive symptoms as the result of personality structures shaped by childhood experiences, or by patho-physiological processes such as serotonin deficiency or hormonal imbalance. South Asian women, by contrast, viewed depressive illness as a normal emotional reaction to severe situational stress, especially marital distress, and to the vulnerabilities associated with womens gender roles (Karasz, 2005). The present study by Karasz examines how women understand the link of marital family problems and a wide range of health problems by examining their conceptual representations of the causal relationship between marriage roles, health and illness. Using qualitative methods and a model of illness representation from health psychology literature, 35 traditional South Asian immigrant women living in New York City were interviewed. Results indicated that problems associated with marriage roles, including marital and marital family conflict, domestic overwork and isolation were viewed as extremely serious and were associated conceptually with a variety of health problems. In another study done by Qadir, De Silva, Prince and Khan, tested the applicability of marital satisfaction scales developed in the West for use in Pakistan. The results indicate that, contrary to cultural beliefs regarding marriage, most women expressed the need to be satisfied within marriage, which was found to be extremely low because of variety of reasons such as living in an extended family background and low spousal support. Communication Patterns Rehman and Munroe did a study and used cross-cultural methodology to examine the demand-withdraw pattern of marital communication. In Western countries, women make more demands, whereas men are more likely to withdraw. This advanced marital structure hypothesis suggests that this pattern can be altered by gender roles and beliefs, particularly in traditional marriages (Rehman Munroe, 2006). To test such hypotheses, the authors conducted an observational study of marital communication across very different cultures, with varying levels of patriarchy (i.e., 50 White American couples, 52 Pakistani couples in Pakistan, and 48 immigrant Pakistani couples in America). A questionnaire was used to gather demographic information, such as age and education. The Short Marital Adjustment Test (SMAT; Locke Wallace, 1959); a standard measure of marital adjustment with well-established psychometric properties was the measure of marital satisfaction level. The Conflict Tactics Scale (CTS; Straus, 1979); was used to screen out violent couples. Modified General Ethnicity Questionnaire (GEQ; Tsai, Ying, Lee, 2000); only the immigrant couples completed this measure of acculturation to U.S. culture. Unable to find acculturation measures designed for The Desired Changes Questionnaire; the DCQ was used to choose topics for each couple to discuss during their marital interactions. Twenty areas are listed (e.g., Get together with my friends).3 For each area, spouses rated how much they wanted their partner to change (1- no change; 7- much more); they then listed at least two additional issues on which they wanted partner change and rank ordered their three most important issues. Each couple was also asked to discuss for 7.5 minutes, which were later coded. Across cultures, demand-withdraw communication was related to marital distress, extending previous findings to new groups. The results for demanding behaviors showed that Pakistani wives were significantly more likely to engage in unassertive demands than were American wives, whereas American wives were significantly more likely to use aggressive demands than were Pakistani wives. In addition, among Pakistani and immigrant couples, husbands were significantly more likely than were wives to use aggressive demands, whereas American wives were significantly more likely to use aggressive demands than were American husbands. There was a trend for American husbands to be more likely to withdraw than their wives. In contrast, in the Pakistani group, wives were significantly more likely to withdraw than were husbands. In addition, Pakistani and immigrant wives were significantly more likely to withdraw than were American wives, whereas American husbands were significantly more likely to with draw than were Pakistani husbands. Pakistani and immigrant wives showed increased withdrawal and made more unassertive demands, whereas Pakistani and immigrant husbands withdrew less and made more aggressive demands. Attitudes towards Marriage Attitude is one of the definitions in Jungs Chapter XI of Psychological Types. Jungs description of attitude is a readiness of the psyche to act or react in a certain way (Jung, [1921] 1971:par. 687). One of the types of attitudes Jung describes is, rational attitude, which is reason as an attitude (Jung, [1921] 1971: par. 785). Rational attitude is subdivided into thinking and feeling and irrational is subdivided into sensing and intuition. Attitude towards marriage involves, readiness to act in a certain way, whether you are capable of considering it rationally or irrationally. Why an individual chooses to get married? (voluntarily and involuntarily) differs across cultures. In collectivist cultures, it is seen as the only way of having family, fornication is not only considered a sin but also an individual can be severely punished which can lead to his/her death; some countries also have laws protecting it for example Saudi Arabia. Higgins, Zheng, Liu and Sun did a study to compare the attitude towards marriage amongst people living in China (collective culture) and United Kingdom (individualistic culture). The British sample consisted of 338 students and the Chinese sample consisted of 505 students. A questionnaire was devised by Chinese and English researchers working together. Respondent cultural differences in response style were noted (Higgins, Zheng, Liu Sun, 2002). According to Triandis, Brislin, and Hui (1988), people who belong to collectivist, group-oriented societies are more likely to value harmony, face-saving, modesty, and moderation and this may manifest itself in neutral answers to attitude scales. Respondents were asked for their opinion using a 5-point Likert scale. In this study, students were asked for their general attitude to sex before marriage. A total of 46.3% of Chinese men and 41.2% of Chinese women gave neutral answers, a higher percentage of Chinese female students (46.9%) were aga inst sex before marriage than were Chinese male students (29.9%). The next statements concerned the connection between premarital sex and marriage. Most British students (85.2% men, 91.3% women) disagreed with A couple who have had sexual intercourse before marriage ought to marry each other, whereas only a few Chinese (12.9% men, 11.4% women) disagreed. The belief that sex is designed for marriage is still firmly held by many Chinese people and exerts a strong influence on their attitudes (Higgins, Zheng, Liu Sun, 2002). When asked about their willingness to marry a partner who had had sex with somebody else, over half of the British respondents (54.0% men, 50.6% women) did not seem to worry about their partners previous sexual experience whereas their Chinese counterparts (34.0% men, 36.5% women) appeared to be less agreeable to the idea. 87.1% male and female 94.3% students were against freedom to have lovers within marriage. This attitude was also prevalent among the Chinese sample, with 65.6% of men and 72.5% of women against extramarital lovers, this study showed that these male-superior norms still exist in the U.K. sample but are more prominent in the Chinese sample (Higgins, Zheng, Liu Sun, 2002). Culture exerts a strong influence on peoples attitudes to love, marriage, and sex. People from a more traditional society (e.g. China) have more consensus about the gender roles of men and women; adhere more to traditional morality and values; and are less open about sexual freedom (Higgins, Zheng, Liu Sun, 2002). Hojat, Shapurian, Shafeyhain and Parsi conducted a study amongst 160 Iranian immigrants in the US in 2000. The immigrants were between 20 -50 years of age, questionnaires were given which included 25 questions regarding attitude towards marriage and relationship. Results showed that Iranian immigrant men were more likely than female partners to view premarital sex, marriage and family from a traditional point of view. Another interesting study done by Wiesel and Krenawi consisted of 150 participants of different cultural backgrounds i.e. 29 were Druze, 32 were Muslims and 33 were Christians; 44 were women and 50 were men with a mean age of 34. The questionnaires were designed to reveal attitudes toward love, the marriage expectation scale, potency scale, which will reveal the control of things, and mate selection scale which revealed how the person took initiative in getting married (love or arranged). Results indicated Muslims saw love as less important for marital quality than did Druze and Christians, Muslims more than other groups correlated independent decision making with marital quality, attitude toward love and marital quality were weakly correlated among Muslims, the necessity to beget off spring and unity between families were high amongst Muslims than other groups suggesting what might keep the families together in the absence of love. The results also suggested that arranged marriages are negatively associated with marital satisfaction and low level of marital satisfaction was related with low level of education. Discussion Through a variety of perceptions, one develops an exclusive analogue of what marriage is; and the ancillary ideals concerning marriage. My mother always said that successful marriage depends on two things: finding the right person and being the right person. Since I am a Muslim, I will give several quotations from Quran; which I support as my belief and my idea of a perfect family and what a perfect husband and wife should be like. Though I must admit with time, I have come to realize that to be perfect; one must have to sacrifice a lot and since marriage is a two way street one has to give a lot in order to get anything. In Islam, marriage is treated as half-faith. When a servant of Allah marries, he has completed half of his religious obligations, and he must fear Allah in order to complete the second half (al-Baihaqi). Prophet Muhammad has also said, Marriage is part of my *Sunnah, whoever runs away from my path is not from among us. Husbands and wives are compared as garments to each other (al-Quran 2:187) Marriage gives tranquility (al-Quran 30:21) of mind in the spouses. Allah has prescribed marriage as the only way for conjugal relationship and family life in human society (al-Quran 2:221, 5:5, 24:33). With enough being said of the significance of marriage in Islam, its a shame to see that Muslim women face higher suicidal rate than men in Pakistan (Khan Reza, 1998). Most marriages in Pakistan are arranged by parents and other elders of family, with the woman having little or no say in the selection of her partner. Premarital meetings between couples are rare. Many couples meet each other for the first time on their wedding night. Newly married couples share the house with the grooms family, having little time or space of their own. Once married, a woman is under increasing pressure from her in-laws as well as her own family to have children as soon as possible, preferably in the first year. If for some reason the woman cannot have children, the threat of divorce or the husband taking on a second wife (allowed in Islam) is not uncommon. The divorce rate in Pakistan is quite low 0.3 per 1000 population (Encyclopedia Britannica, 1996, p. 686) but this does not reflect the true state of marriages. There is considerable stigma to divorce, especially for the woman. In addition, few women work outside their homes or have jobs that give them economic independence. Because most of the South Asian and Middle Eastern countries give high power to men, the spousal support is something that men living in these countries expect from women. Being a housewife, taking care of kids and most of all thinking of women as inferior is something common amongst these men. Because the families live together, there is not privacy, which gives rise to poor communication amongst married couples. My marriage was an arranged, it wasnt that my parents didnt ask me of my approval; or if I didnt get a chance to talk to my husband, before getting married, that is something that a women in Islam has the right to do and people; who are uneducated living in impoverished societies, deprive women of these right which gives rise to many social and marital problems. I must admit though, that living in an extended joined family, gave my husband and me little or no time for us, our life was going around in circles to which I always thought was no ending. But, being educated and having a liberal thinking we always made sure there was at least if not all, some privacy left, some matters that only me and my husband would discuss behind closed doors. While doing research for this paper, I sadly have to confess that women living in Asian or Middle eastern countries do suffer more, which didnt come to me as a surprise because Ive lived in Pakistan and have seen it all, but my question and concer n was who will ever put a stop to all this nonsense?. Sadly, women is a victim in these countries but women are also who are perpetuating these hatred and violence in the household. A woman can take many forms, she can be a daughter, a mother in law, a sister in law, a wife, an aunt etc. most importantly she is the one who raises a child to be the kind of person she wants to see him as; unfortunately in countries like Pakistan and India, it is the woman (mother in law) who forces their child to be stern and harsh to their wives, I think its because of the fact that they cant stand the undivided attention of their sons or maybe they think keeping a women under control will only bring out the best for their sons. Who will ever think of these women who are ignored?

Gay and Lesbian Visibility in Movies and Television :: essays research papers fc

The 1990s saw surge of gay characters in both television and movies. From Ellen Degeneres and her character Ellen Morgan coming out under much scrutiny on the TV show ‘Ellen,’ to Julia Roberts and Rupert Everett comedically playing off each other in the motion picture ‘My Best Friend’s Wedding.’ Sure, gays and lesbians have been around forever, especially in Hollywood. But never has there been a time to be more out. With the popularity of shows like Will and Grace, which feature leading gay characters, as well as Dawson’s Creek and it’s supporting character of teenager Jack McPhee, we are slowly seeing gay and lesbian characters creeping into the mainstream media.   Ã‚  Ã‚  Ã‚  Ã‚  The family unit has always been a treasured and revered dynamic on television and in movies. Dating all the way back to I Love Lucy, storylines focused on the relationship between man and woman. Ozzie and Harriet introduced us to the quintessential American family—father in a suit, mother in pearls, and two exceptional children. It wasn’t until the 1970s that gay characters and lifestyles began to emerge. In 1973, An American Family, a PBS series featured one of the family’s sons revealing his homosexuality. In 1977, the television show Soap costarred Billy Crystal as an openly gay man. In the 1980s, it became trendy to feature gay and lesbian characters in ensemble casts. If you watch reruns, you can always find the token gay, that is, the really flaming homo or the butch lesbian gym teacher. The motion picture Mannequin, starring Andrew McCarthy and Kim Catrall, featured Meshach Taylor as Hollywood, an eccentric, finger-snapping homosexual. Many stereotypes such as these continued until the early nineties.   Ã‚  Ã‚  Ã‚  Ã‚  In 1991, on LA Law, two women share the first same sex kiss on prime time television. A few years later, NBC’s hit show FRIENDS featured Ross Gellar’s ex wife as a lesbian, raining a child with her female partner. At the same time, the FOX network censored a gay same sex kiss on Melrose Place, a show known for pushing limits. Around the same time, censors and right wing groups were up in arms over a kiss shared by Roseanne and Mariel Hemmingway. In the end, that kiss was also censored. But things were slowly evolving in the movies. Independent films had been featuring gays and lesbians as main characters, depicting real life and real relationships. Armistead Maupin’s Tales of The City revolved around a homo-hetero pairing.

Essay --

Social and emotional issues take a toll on people everyday, which can be seen through cyberbullying. Cyberbullying is a modern take on ways to cause harm to others. Mostly in a mental form. The dictionary definition of cyberbullying is, the use of electronic communication to bully a person, typically by sending messages of an intimidating or threatening nature(Google). There are many social media sites, on each of them a form of cyberbullying can be found. These sites open the door for cyberbullying.To name a few social media sites that people may be cyberbullied on, there is Instagram, Tumblr, Facebook, ask.fm, twitter, and even just the elemental email. Instagram is a social media site, made for the posting of pictures, anyone who follows you can view these pictures making it easy for cyber bullies to bully people. When people may post a picture on this site it allows anyone to view it and leave any comments that they please. Those comments are not always the nicest of comments an d the can range from anywhere tto â€Å"you’re stupid†, or â€Å"you’re fat and ugly†. Tumblr is a site for posting pictures, videos, notes, and gifs. It is nice to see all of these thing, but there are video responses too. Many people use video responses to hurt other peoples feelings and make them feel down about themselves. THere are so many more social and emotional sites and so many more ways to hurt people using them. What matters is how people may cope or react to these different forms of cyberbullying. A twelve year old girl commited suicide just in september. Her mother believes that the cause of her daughters death was cyberbullying. Girls at her school told her to go die and many other bad thing. This young girls name was Rebecca Ann Sedwick. Cyber B... ...at make people feel bad and ones that make people feel good about themselves. Cyberbullying mostly exist in the realm of teens, but even adults have to deal with it. Adults may not do things as dramatic as cutting themselves, but they still have to find ways to deal with the pain. One way that an adult may deal with a problem like this is by doing drugs. Drugs may you happy. They do not make you joyful though because joy is something that last forever and you are only momentarily happy when you take drugs. This can lead to problems like cancer or bankruptcy. Drugs can also cause family issues. If all you do is think of drugs to make you happy because of the harm that other people have caused them, then they may completely abandon their family to get more drugs. Everyone has to deal with bullying in some way, shape, or form. How they handle it is what matters most. Essay -- Social and emotional issues take a toll on people everyday, which can be seen through cyberbullying. Cyberbullying is a modern take on ways to cause harm to others. Mostly in a mental form. The dictionary definition of cyberbullying is, the use of electronic communication to bully a person, typically by sending messages of an intimidating or threatening nature(Google). There are many social media sites, on each of them a form of cyberbullying can be found. These sites open the door for cyberbullying.To name a few social media sites that people may be cyberbullied on, there is Instagram, Tumblr, Facebook, ask.fm, twitter, and even just the elemental email. Instagram is a social media site, made for the posting of pictures, anyone who follows you can view these pictures making it easy for cyber bullies to bully people. When people may post a picture on this site it allows anyone to view it and leave any comments that they please. Those comments are not always the nicest of comments an d the can range from anywhere tto â€Å"you’re stupid†, or â€Å"you’re fat and ugly†. Tumblr is a site for posting pictures, videos, notes, and gifs. It is nice to see all of these thing, but there are video responses too. Many people use video responses to hurt other peoples feelings and make them feel down about themselves. THere are so many more social and emotional sites and so many more ways to hurt people using them. What matters is how people may cope or react to these different forms of cyberbullying. A twelve year old girl commited suicide just in september. Her mother believes that the cause of her daughters death was cyberbullying. Girls at her school told her to go die and many other bad thing. This young girls name was Rebecca Ann Sedwick. Cyber B... ...at make people feel bad and ones that make people feel good about themselves. Cyberbullying mostly exist in the realm of teens, but even adults have to deal with it. Adults may not do things as dramatic as cutting themselves, but they still have to find ways to deal with the pain. One way that an adult may deal with a problem like this is by doing drugs. Drugs may you happy. They do not make you joyful though because joy is something that last forever and you are only momentarily happy when you take drugs. This can lead to problems like cancer or bankruptcy. Drugs can also cause family issues. If all you do is think of drugs to make you happy because of the harm that other people have caused them, then they may completely abandon their family to get more drugs. Everyone has to deal with bullying in some way, shape, or form. How they handle it is what matters most.

Consumer Behaviour Annotated Bibliography

In this article Anisimova investigates the influence of corporate brand on attitudinal and behavioural consumer loyalty. The author uses data gained through a questionnaire distributed through a participating car manufacturer to try to identify corporate brand attributes and consumer loyalty. Their research focuses on five hypotheses that related each corporate brand dimensions to consumer loyalty. The article is useful to my topic, because it identifies linkages between attitude and behaviour can be increased through brand personality. It also identifies that core values and personality are important paths to consumer loyalty. The main limitation of the article is that the research focused on one industry only (car industry), where brand loyalty is easier to determine. Thus the author indicate that further, more extensive, research needs to be undertaken to develop a more in-depth understanding of branding strategies in wider industries would be beneficial. This article will not form the basis of my research; however it will be useful supplementary information. Kaltcheva, V. D. and Parasuraman, A. 009, ‘Personality-Relatedness and Reciprocity Framework for Analyzing Retailer-Consumer Interactions’, Journal of Business Research’, Vol 62, Iss 6, pp 601 – 608 This article investigates four relational models for classifying retailer-consumer interactions to define the Personality-Relatedness and Reciprocity relational framework. The article investigates the use of this framework to identify t arget relational positioning, analyse actual relational positioning, formulate strategies to reach target and assess the effectiveness of these strategies. The article is useful to my topic, because it identifies the importance consumers place on retailer’s personality and the difference between consumer’s and retailer’s outcomes. The main limitation of the article is that the research is at an intermediate level that will inform propositions for future research. This article will not form the basis of my research; however it will be useful supplementary information. Capelli, S. and Helme-Guizon, A. , 2008, ‘Temperament: Measurement and Impact on Consumer Behaviour’, Recherche et Applications en Marketing, Vol 23, Iss 1. This article translates a measurement tool for temperament. The authors compare personality traits, and explores how it impacts on purchasing behaviours. The author uses data gained through a questionnaire distributed through a participating car manufacturer to try to identify corporate brand attributes and consumer loyalty. Their research focuses on five hypotheses that related each corporate brand dimensions to consumer loyalty. The article is useful to my topic, because it identifies linkages between attitude and behaviour can be increased through brand personality. It also identifies that core values and personality are important paths to consumer loyalty. The main limitation of the article is that the research focused on one industry only (car industry), where brand loyalty is easier to determine. Thus the author indicate that further, more extensive, research needs to be undertaken to develop a more in-depth understanding of branding strategies in wider industries would be beneficial. This article will not form the basis of my research; however it will be useful supplementary information.